THE JOURNAL
Thoughts on Comfort,
Craft & Clothing
The 10 Garments Every Man Should Own (And Why Half of Them Are Underwear)
A capsule wardrobe starts with what nobody sees. Here's the definitive list — from the skin out.
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What Happens When Your Underwear Doesn't Fit (And Why Most Men Don't Notice)
You'd never wear the wrong shoe size for a year. So why do most men spend decades in underwear that doesn't actually fit them?
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The Case for Seamless: Why Fewer Stitches Mean Better Underwear
The average pair of men's underwear has 12 to 18 seams. Ours has 3 to 6. Here's why that difference matters more than you think.
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Why We Refuse to Be Fast Fashion
The fashion industry produces 92 million tons of textile waste every year. We decided to build a brand that works against that number, not toward it.
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